Stories for Change: From the Personal to the Collective
Throughout this series, we’ve looked at the power of stories from a myriad of angles: as mirrors, as therapy, food, escape, and as makers and shapers of our identities. We’ve seen that while narratives can cement problematic power structures both within and without, they also possess a unique capacity to dismantle them via our constant, conscious engagement with them. This final installment in the series moves beyond storytelling’s personal and neurological impacts to examine its tangible power as an engine for social change. From religious deconstructions to sport, economics to climate change, our conscious, critical engagement with storytelling is a powerful agent for reshaping our world.
Religious narratives demonstrate how foundational stories can be deconstructed to foster profound social progress. We grow up exposed to the beliefs and culture of our family and community, and while we can’t help but imbibe them, we can also make them our own. Author and trauma-informed coach Jamie Lee Finch exemplifies this trajectory, utilizing her deep immersion in evangelical theology to deconstruct its mechanisms of control from the outside. In her seminal work, You Are Your Own: A Reckoning with the Religious Trauma (2019), Finch meticulously dissects how doctrines of sin, patriarchy, and bodily purity function as narratives that inscribe shame and enforce subservience. She then applies this deconstruction to a practical toolkit for healing, blending somatic practices with critical analysis to help individuals separate their intrinsic self-worth from internalized dogma. Finch’s work empowers a growing community to reclaim their bodily autonomy and author their own identities, translating a personal reckoning with inherited beliefs into a community fostered by post-religious empowerment. Her work demonstrates how the very literacy gained within a controlling system can become the instrument for its transformation in the creation of new, self-determined narratives.
Oft considered a secular religion itself, even our most taken-for-granted modern mythology, that of sports, can be changed to challenge national identity and confront historical truth. Sports arenas often serve as theaters for nationalist myth-making, where the inspiring narratives of unity can at the same time obscure systemic injustices. The recent movement for racial justice has powerfully transformed this space. Following the murder of George Floyd in 2020, the Black Lives Matter movement was re-invigorated and athletes across leagues like the NBA and WNBA joined the fray by halting games, displaying calls for justice on their uniforms, and using media platforms to demand change. Their actions, particularly the WNBA’s dedicated stand against Atlanta political candidates that opposed the BLM movement, transformed the playing court into a platform for political reckoning. This bravery has a historical precedent, as seen by athletes like Jesse Owens, who issued a statement against anti-semitism in the 1936 Berlin Olympics in an attempt to boycott the games for excluding Jewish participants, and later, Jackie Robinson, who integrated Major League Baseball in 1947, further dismantling racial segregation in sports in the US. These athletes became living counter-narratives to the myth of the apolitical sports hero, forcing fans to confront issues of racial violence sitting under the surface of their national identity. Their storytelling through protest directly influenced public discourse and demonstrated what it means to be the change you wish to see.
Sports broadcasting itself is a storytelling feat, pitting heroes against underdogs, and framing athletic competition as an epic battle to deepen fan investment and commercial appeal. This narrative also primes the cultural stage for moments where sports collide with everyday life, creating ripples of change as we connect with the stories of their favourite athletes and teams. The 1936 Berlin Olympics are a standout example: The Nazi regime of the time intended for the games to be a global spectacle of racial supremacy and fascist order. American radio broadcaster NBC, among others, amplified the event’s dramatic scale. And into the story stepped African American athlete Jesse Owens, whose four gold medals became an unscripted plot twist that rippled across the globe. His legacy demonstrated that through sports, athletic accomplishments become stories of human truth, with our collective investment forming a powerful agent for change.
In Stories As Us, we explored the strategic use of story in the economic sphere, where narrative directly influences market behavior and corporate accountability. Modern consumers increasingly make purchasing decisions aligned with their values, a trend driven by accessible narratives about production. While we covered the concerning, identity-shaping aspects of this strategy when paired with the relentlessness of ‘mindless’ algorithmic content, the origins of Storybranding point to a uniquely human aspect of our capacity for change: empathy.
Numerous studies in market research over the past 20 years have demonstrated that consumers’ willingness to pay a premium for fair trade items was significantly linked to their affective empathy, which is directly engaged by narrative. The Fair Trade and UTZ movements harnessed this by sharing compelling stories about the farmers and artisans behind the products we consume, while ensuring ethical wages and safe working conditions. This narrative-driven empathy created market pressure for change, forcing corporations to adopt more transparent and ethical supply chains, with particular success in the coffee, tea, and cocoa industries since its inception in 2002. In this way, storytelling has positively influenced marketing and helped transform an anonymous global market into a network of human relationships, making ethical consumption a viable form of grassroots economic activism.
Speaking of activism… you didn’t think we’d get through Stories of Change without talking about climate change, did you? In the ever-pressing arena of climate change, narrative genres wrestle with the limits of imagination in inspiring action. For decades, climate fiction, or ‘cli-fi,’ has dominated the literary landscape, with dystopian visions like Mad Max: Fury Road illustrating a post-apocalyptic, resource-scarce future where ‘guzzoline’ is God and water is an earthly temptation. While such works effectively sound the alarm, their bleakness can risk fostering apathy and despair, a phenomenon psychologists term fatalism—or, you know—the DoomiesTM.
The solarpunk genre emerged in the 2010s as its narrative complement. Solarpunk moves beyond alarmism to offer tangible, hopeful blueprints for the future. The Ministry for the Future (2020) by Kim Stanley Robinson envisages a world in which cryptocurrency makes carbon reduction more profitable than endless extraction, and the CO₂-absorbing power of plants is scaled to combat the destruction of the environment. Stories like this are not naive and often pull, like their hard sci-fi counterparts, from the frontiers of academic thinking to explore the gap between progress and possibility. By providing a detailed, desirable vision of a post-carbon world, solarpunk stokes the imagination, inspiring real-world design, policy, and grassroots initiatives. Have you guys heard of seaforestation? I’m obsessed.
The most transformative stories are those that bridge the gap between global issues and local experiences, driving us to action from the ground up. F(r)iction’s own Oceans Issue does this very thing, immersing the reader in stories from flooded futures and a watery moon orbiting among Saturn’s rings, to folklore of ancient water dragons and mermaids. A reader inspired by these tales alongside our features with marine biologists and ocean nonprofits may find themselves drawn to get involved—we hope!—because the emotional connection produced by good storytelling makes them care. This is the fundamental mechanism of stories for change: they translate complex ideas into emotional heavy hitters and real-world action. This viscerality is what F(r)iction aims for, each issue forming a constellation around storytelling, critical analysis, and empowered action. Our most recent issue tackles the theme of Fairytales, examining their traditional origins and their modern retellings alike to dissect their impact on culture across history. And my personal favourite, Monsters, deliciously dissects our preconceptions of the horror genre to confront what really scares us, and why.
The power of stories culminates both in their telling and their capacity to be lived. When a religious narrative inspires a therapeutic revolution, an economic story alters a supply chain for the better, or a speculative vision fuels an environmental invention, stories become action. Stories are the tools with which we draft the next version of our world, proving that the future is not a fixed destination determined by who has the loudest voice, but a tale we choose to tell collectively, together.
‘The Power of Stories’ is a limited blog series exploring the ways stories weave themselves into the fabric of our lives. It’s an invitation to reflect on how narratives—whether passed down through generations or splashed across the big screen—shape who we are, how we connect, and the worlds we imagine. Each post peels back a new layer of storytelling. To explore the series in its completion, start with our first installment, Stories as Mirrors.
Recommended Reading from F(r)iction
- ‘Beyond the Waterline’ by Lisa Beebe, F(r)iction Log
- ‘Conversion’ by Sara Kaplan-Cunningham, F(r)iction Log
- ‘Five Dystopian YA Books to Empower you in times of Political Uncertainty’ by Melissa Paulsen, F(r)iction Log
- ‘Recognizing Literacy as a Human Right’ by Carissa Villagomez, F(r)iction Log




